Filipino Movie Screenings
Chicago and New York City
Here's what I did:
- Managed the campaign from concept to execution and recap, including:
- Budget tracking
- Media planning and auditing
- Coordinating with venues and vendors
- Proposing, executing, and refining smoother lead collection process
- Staff recruitment/training
...and the results were:
- 464,500 media impressions
- 670+ leads collected
- 230+ app downloads
- 20+ partnerships with community-based organizations
- Led an activation in my hometown of Chicago :)
Despite my running around and managing the event, my mom, titas, and titos wanted a picture with me :)